Brand system for an eco-resort that helps guests circle into themselves.
The oldest forms of indigenous shelter were often round in shape. When constructed and furnished well, round buildings are more energy efficient and stronger against natural elements.
Tierra Sagrada EcoResort & Retreat is a resort concept intended to help guests connect more deeply with themselves, each other, and the earth. The resort is made up of luxury yurts and round structures, as well as spa services, trail bike rentals, and daily resort activities.
The logo resembles the shining sun as well as the yurt skylights with a bright, natural feel. The custom typeface for the logo is used throughout the brand system, designed with roundness in mind.
Other pieces in the system include a print and online brand identity guide, as well as branded amenities and retail items.